TTG company, Simoco Group, Accelerates Growth in Middle East

19 February 2014

Simoco Group has secured a contract with Bahrain International Airport demonstrating its commitment to business expansion in the Middle East region.

The global mobile radio specialist has been awarded a five-year contract with its partner UCA (United Commercial Agencies) to deliver an advanced Digital Mobile Radio (DMR) solution to the world-class airport, which sees 1,052 flight departures per week.

This new move follows Simoco’s demonstration of its DMR range during the Bahrain International Airshow (BIAS) last month. The technology addresses a number of issues the airport operator faced with its current TETRA communications system, which includes poor coverage and low channel capacity.

The airport will now see the deployment of Simoco Xd Tier III trunked radio system, specifically designed for users requiring sophisticated call management, intelligent call routing and seamless wide-area multi-site working. Products include 500 SDP660 Portables and 100 SDM610 Mobile Radios with voice recording, and will help the airlines and ground handling company improve their operations and efficiency in the airport – and consequently improve the passenger experience.

“Simoco’s DMR system is viewed as the latest technology with exceptional value for money,” said Tony King, Technical Director of UCA. “It offered Bahrain International Airport much higher availability and more features than the TETRA system. In addition, it can be fully integrated with the existing phone system in the airport, making it a sound choice for suppliers relying on reliable critical communications. UCA will be implementing the system as well as providing maintenance and operational support.”

“This latest announcement further establishes Simoco as a genuine option for businesses requiring critical communications in the Middle East,” said Chris Moore, EMEA Business Development Director at Simoco. “Through our partnership with UCA, we have a compelling commercial offer for businesses requiring a cost-effective radio infrastructure.

“Our consultations with current and prospective customers have shown that, when compared to our competitors, Simoco’s systems provide significantly better audio coverage, traffic capacity and superior quality plus they can often be configured within 24 hours – all at an affordable price point. As an example, our advanced DMR products are around 40% cheaper than the equivalent TETRA system which is why we are developing further business opportunities in the Middle East.”

Simoco is set to make further announcements on its global expansion throughout 2014. To find out more about its product offering, visit www.simocogroup.com

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TTG company, Simoco Group, Accelerates Growth in Middle East